Audience Segments
Manage audience targeting segments for Skreens campaigns
Total Reach
15.8M
Active Segments
7
Avg Match Rate
76.1%
Data Sources
4
All Segments
| Segment | Category | Source | Size | Match Rate | Status | |
|---|---|---|---|---|---|---|
Sports Enthusiasts Users who frequently visit sports bars and watch live games | Behavioral | 1st Party | 2.4M | 78% | Active | |
High Income HH Households with $150K+ annual income | Demographic | 3rd Party | 890K | 65% | Active | |
Auto Intenders Users showing intent to purchase a vehicle in next 6 months | Intent | 3rd Party | 1.2M | 72% | Active | |
Fast Food Frequent Users who visit QSR locations 3+ times per week | Behavioral | 1st Party | 3.1M | 85% | Active | |
Fitness Active Regular gym visitors and fitness app users | Behavioral | 1st Party | 1.8M | 71% | Active | |
Business Travelers Frequent flyers visiting airports 4+ times/month | Behavioral | 1st Party | 450K | 88% | Active | |
Millennials 25-34 Age-based demographic segment | Demographic | 1st Party | 5.2M | 92% | Active | |
Insurance Shoppers Users researching insurance products | Intent | 3rd Party | 780K | 58% | Paused |